Recent work
Product & UX/UI Architecture
Intrabet: Quantitative Sportsbook & Market Infrastructure
An end-to-end interface framework mapping the extreme data density and real-time complexity of modern sports betting platforms. Built around an atomic component library inside Figma, this system details complex multi-column event layouts, live score telemetry scoreboards, and multi-slip accumulator bet configurations. The prototype features dynamic, state-driven interaction models—including interactive provider drawers and flashing odd mutation tokens—engineered to handle rapid in-play score changes while maintaining absolute visual consistency and zero layout shifts across desktop, laptop, and mobile viewports.
Slotaverse: Scalable Casino Lobby & Discovery Architecture
A comprehensive product case study detailing a multi-brand iGaming casino portal engineered for high-capacity game discovery and player retention. Built around atomic component structures inside Figma, the system features a live search state-handling framework, dynamic provider filtering carousels, and an interactive provider drawer system that scales fluidly across desktop and mobile viewports with absolute layout discipline.
Reuters.com Video Page - Redesign
I led the end-to-end UX redesign of the global Reuters.com video platform, managing the product lifecycle from initial discovery workshops through to final engineering handoff. By aligning editorial, product, commercial, and development squads around a unified information architecture, I translated complex business constraints into a clear, content-dense user journey.
Operating within an active agile framework, I engineered detailed wireframes and high-fidelity prototypes while conducting regular technical walkthroughs to eliminate design-to-dev friction. The overhauled platform launched successfully on schedule, delivering measurable jumps in user engagement metrics and global video views.
Reuters Native Advertising Systems & CMS Migration
I led the UX redesign of Reuters' native advertising product suite and spearheaded their cross-platform migration to a new CMS. Collaborating directly with sales, product, editorial, and engineering stakeholders, I mapped dense content models and scalable layouts built to support strict commercial requirements across article formats and master landing page hubs.
Following discovery, I engineered the comprehensive wireframes, component libraries, and visual patterns required for smooth developer handoff. Post-launch, I autonomously scaled the design system, integrated advanced photo-essay formats, and trained the broader studio team on the new CMS workflows to drastically increase weekly creative velocity.
Clipcentric Advertisment Platform
I acted as both designer and project lead on the integration of a new advertising platform within Reuters. My role focused on defining and designing new ad unit formats for video and image-based placements across desktop and mobile. From early planning through execution, I worked closely with internal product and sales teams, as well as external partners, to ensure the new formats aligned with platform capabilities, user experience standards, and commercial objectives.
Beyond design execution, I led the rollout of new workflows to support the platform, ensuring all teams could adopt it efficiently. This included documentation, hands-on training, and ongoing support to enable a smooth transition. Following the successful launch, I continued to act as a point of contact for the team, iterating on existing solutions and developing new advertising products, helping the platform mature and scale within the organisation.
AI-Driven Retail Analytics Platform (Abeja Inc. — Tokyo)
Embedded within a high-velocity artificial intelligence startup, I collaborated directly with executive leadership to define the product design rules and strategic visual direction. I architected complex UX/UI frameworks, high-fidelity analytics dashboard views, and responsive mobile layouts engineered to translate dense machine learning metrics and customer traffic maps into intuitive interfaces for rapid business decision-making.
Bridging the gap between design and production, I executed clean web architectures utilizing HTML, CSS, and component structures to guarantee fluid engineering handoffs. I also autonomously supported global business development sprints, standardizing high-stakes investor pitch decks, corporate presentation engines, and multi-channel campaign assets built to accelerate international capital raising.
Digital Platforms & Campaigns
Velocity FC: Cross-Retention iGaming Framework
A comprehensive UX/UI case study detailing a high-velocity football crash game engineered for sportsbook cross-selling and player acquisition. This system utilizes a strict data-dense layout framework inside Figma to display real-time player states, live multiplier mutations, and automated betting structures across desktop and mobile viewports with zero visual fidelity loss.
Prudential Digital Campaign Architecture
I led the end-to-end design of a global digital content ecosystem for Prudential, managing the product lifecycle from initial conceptual brainstorming through to wireframing and high-fidelity interactive execution. Collaborating directly with corporate stakeholders, I architected a content-dense information framework centered around a primary landing hub, supporting articles, and multi-market media nodes aligned with strict business metrics.
As the lead systems authority, I translated commercial strategy into intuitive, scalable interaction patterns and cohesive layout templates. Built and deployed single-handedly on the code-free Ceros platform, the final system successfully bypassed engineering bottlenecks, delivering a high-performance visual experience that balanced immersive brand storytelling with optimized user retention across all device viewports.
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Tohoku Today: A Region Reborn (Japanese Government)
I led the end-to-end design of a premium, multi-market digital content platform for the Japanese Government, driving the product autonomously from early-stage brainstorming through wireframing and high-fidelity execution. As the lead systems designer, I translated international communication strategy into an intuitive digital product, engineering complex layout grids, robust typographic hierarchies, and scalable responsive templates.
To bypass traditional development bottlenecks and maintain pixel-perfect fidelity under a compressed two-month production window, I single-handedly built and deployed the entire interactive architecture on the Ceros platform. The final solution flawlessly balanced complex, data-dense storytelling with high-performance usability, ultimately winning a Silver Medal at the Telly Awards for excellence in visual digital campaign direction. Visit Page
Making a Strategic Impact with AI (EY)
As part of EY’s Real Time Business Tech Insights campaign, I led the design of a series of editorial articles that translated complex technology topics into clear, engaging digital content. Working from concept through to final design, I created article layouts and visual treatments that supported readability, storytelling, and consistency within the wider campaign ecosystem.
The designs were built to be flexible and scalable, allowing multiple articles to sit cohesively within the Tech Insights framework while maintaining EY’s brand standards. This work formed an integral part of the overall campaign, contributing to its success. Visit Page
Limitless Connectivity (Ericsson)
For Ericsson, I worked as the lead designer on a series of digital articles, shaping the visual storytelling approach for the campaign. From early concept development through to final design, I focused on how layout, imagery, and pacing could support the narrative and make complex topics more accessible for the audience.
Using carefully selected and treated stock illustrations, I created a cohesive visual language that enhanced the content without overwhelming it. The designs balanced clarity and consistency with editorial impact, ensuring each article stood on its own while contributing to a unified campaign experience. Visit Page
EY B2B Digital Campaign Infrastructure
I served as the lead designer for a premium EY B2B digital campaign, spearheading the creative direction from initial ideation through to final delivery. Tasked with translating complex global corporate concepts into clear digital architectures, I engineered a flexible content ecosystem centered around a primary video hub and a series of deep-dive editorial templates, while maintaining strict corporate accessibility and brand integrity.
Operating with complete autonomy, I defined the campaign's visual identity system, typographic scaling, and responsive interaction behaviors to ensure intuitive B2B user engagement at scale. The platform's execution speed and visual quality were recognized with a Bronze Medal at the 2025 Telly Awards in the B2B Campaign category, validating the structural effectiveness and commercial impact of the design framework. Visit Page
Achieving Decarbonization by 2050 (Mitsubishi Power)
For Mitsubishi Power, I led the design of a digital infographic from initial brainstorming and concept development through wireframing and final design. The goal was to communicate complex information in a clear, visually engaging way, transforming detailed content into a structured narrative that was easy to understand at a glance.
I was responsible for the overall layout, visual hierarchy, and custom illustrations, ensuring the infographic balanced clarity with visual impact. By combining thoughtful information design with tailored illustration work, the final piece delivered a compelling and accessible experience aligned with Mitsubishi Power’s brand and messaging. Visit Page
User Acquisition & Ad Products
Reuters.com Multi-Channel Traffic Drivers & Ad Products
I engineered and scaled the end-to-end user acquisition design systems and display ad frameworks for global Reuters.com campaigns. To maximize click-through metrics under intensive publishing timelines, I standardized extensive asset matrices across all primary programmatic IAB formats—including Medium Rectangles (300x250), Leaderboards (728x90), Billboards (970x250), and Half-Pages (300x600).
Beyond standard programmatic units, I conceptualized and deployed premium, high-impact bespoke ad architectures aligned with strict global brand guidelines for Fortune 500 networks like EY and Prudential. Utilizing a component-driven approach in Figma, I structured automated layout tokens and variant systems where creative updates instantly reflowed across the entire layout matrix, eliminating production bottlenecks and accelerating multi-market campaign velocity.
Multi-Channel Social Media Drivers & Campaign Systems
Tasked with maximizing user engagement and click-through metrics across fragmented social networks, I engineered comprehensive asset matrices optimized for high-velocity deployment across Meta (Facebook & Instagram grids and vertical stories), LinkedIn networks, and local digital publishers.
Utilizing a strict systems lens inside Figma, I structured automated component libraries and layout tokens where updating copy hooks or target interest variables instantly reflowed across the entire multi-channel viewport matrix. The final layouts perfectly balanced heavy commercial data and regulatory compliance parameters with absolute typographic hierarchy, eliminating visual fidelity leaks and dramatically accelerating campaign delivery velocity.
Bespoke Video Traffic Drivers & Motion Ad Systems
I conceptualized and engineered high-converting video traffic drivers and motion ad frameworks designed to maximize audience acquisition across premium digital networks. To scale motion assets efficiently, I structured unified layout templates optimized for multi-channel video viewports—including programmatic players, YouTube pre-roll networks, and vertical mobile story grids.
Utilizing a strict systems approach inside Figma and Adobe CC, I established automated layout tokens and motion parameters ensuring that animated call-to-actions, visual graphics, and typography scaled fluidly without fidelity loss. The final dynamic assets balanced commercial messaging with high-impact visual storytelling, eliminating production bottlenecks and increasing cross-platform campaign velocity.
